The goal of the brief was to offer customers 

a compelling prize so that they enter a New Years competition for an all expense paid trip to New York for them and 3 of there friends or family. 

Gap then want to acquire these customers’ email addresses so that the can talk to them in the future.

This was a concept brief to come up with a creative execution for the competition and all of the deliverables.  Gap worked closely with Lastminute.com to reach a wider audience.